TY  - BOOK
AU  - Alan R.,Andreasen
AU  - Kotler,Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 0-13-041977-X
U1  - 658.8 
PY  - 2003///
CY  - New Jersey
PB  - Prentice Hall
KW  - MARKETING
KW  - MARKETING - PLANEJAMENTO
KW  - MARKETING - TEORIA
N1  - Inclui bilbiografia e índice
ER  -